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The deal builds upon a six-year relationship between the two companies and will see TradeDoubler continue to work across both the consumer and business-to-business divisions until 2011 providing campaigns and affiliate network support as well as pay-per-call tracking.

The pan-European partnership spans several major territories including the UK, Germany, France and the Nordics and further cements Dell's long term commitment to online marketing activity. Since coming on board as a keystone client in 2002, TradeDoubler has helped Dell to become an early adopter of affiliate marketing, developing a dedicated Online Demand Generation team and various exclusive offers and incentives to promote sales from its site.

A 25-person strong TradeDoubler team supports Dell's business and marketing strategy, not just driving online conversions, but enabling Dell to introduce new products to market and break into previously untouched markets. This latest contract reaffirms TradeDoubler's strength across Europe, further supported by Comscore's September 2008 figures which show a 73.4% European Internet audience reach for TradeDoubler.

Andreas Iversen, Senior EMEA General Procurement Manager at Dell, commented: "We were early to recognise the value of affiliate marketing and have worked closely with TradeDoubler to maximise and refine our online presence over several years.

Thanks to the impressive results we've generated to date, we were keen to continue our affiliate drive across Europe and TradeDoubler was the natural partner to choose. We look forward to continuing both the relationship, and its success, in the years to come."

Will Cooper, CEO TradeDoubler adds: "We've been proud to play a part in the success story of Dell's online marketing. Our two businesses have grown together over the last six years, with mutually beneficial results, and we are confident we can help maintain Dell's enviable market position across Europe going forward."

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