Breakfast cereals most advertised to kids are the ones that are full of sugar and low in fiber
Posted on October 27, 2009 | 310 Views
Related Categories: Children
There is a new reason to doubt the truth in labeling of cereal for children. Researchers say kids are spoon-fed a steady diet of advertising to make them want cereal that satisfies their sweet tooth, but doesn't make a good meal.
A new study confirms what parents have long suspected: the breakfast cereals most heavily advertised to their kids are the ones that are full of sugar and low in fiber.
The Yale study found that the average American child sees 642 cereal ads a year.
But the cereals in the ads geared toward children have 85 per cent more sugar, 65 per cent less fiber and 60 per cent more sodium than those aimed at adults. Researchers say that kids want what they see, and this is helping fuel an epidemic of childhood obesity.
The researchers say it's not just TV...makers of sugared cereals have Web sites with games, music and cartoons that further entice children to eat their brands. source>>>
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